Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. Social doesn’t replace email. Cold calls aren’t dead. These tactics all have their time and place, but social represents the most exciting channel that sales has had in a long time to stay connected and informed. Successful social selling hinges on authentically connecting with customers on social networks, building trusted relationships with them, and ultimately helping them solve problems that lead to lasting business relationships.
If you aren’t tapping into social selling, you’re missing out.
This eBook explains how to use online networks to build relationships and boost sales: using Social Listening to drive sales leads, nurturing leads with social insights and building lasting social media relationships. The eBook also contains responses from some of the world’s most influential social thought leaders, raw and unfiltered.