Amazing customer experiences happen when companies empower their employees to listen to, personalize interactions with, and engage with their customers across the product or service’s life cycle. Revealing the human side of your business is one of the most important strategies in the era of the social and mobile customer. For customer service in particular, delivering amazing customer experiences on social has become an important way to brand your company, drive new sales, and keep existing customers happy.
In this social listening guide for customer service, Microsoft has reached out to some of the foremost thought leaders on the subject. There is also a focus on social engagement.
Let's get our social on.