The year that has just ended has deeply changed our purchasing behaviors. This could be the opportunity for brands to rethink Customer Experience replacing it at the heart of their strategies. We are at a challenging turning point, as individuals and collectively,...
Ensuring sustainable growth means meeting and integrating expectations when it comes to defining the Experience program for employees and customers. As customers, we want companies to deliver more than we expect. We want to live an “experience.” Nowadays, the Wow...
The Customer Journey is a strategic approach that allows a business to monitor customer behavior, customer needs and issues throughout the entire purchasing cycle. The Customer Journey is closely related to Customer Experience and addresses an ongoing process both in...
We are living in non-linear times. In the past we had enough time to learn and analyze events, in order to initiate actions in the present that will secure our future. Today, the problem is that when you try to learn something from the past (however recent), the...
A company can offer the best products or services, but without the appropriate customer-centric marketing strategy to promote them, customers will remain in the dark. Almost all companies today realize that Marketing has taken on a crucial importance. This is why it...
Thanks to, or because of technology, the world is in acceleration mode. A time where everything is more fast-paced, and where things get faster and faster, and with that come consequences such as our growing impatience. Because we have all gotten used to getting...
